Do Neilson Ratings Matter Anymore?
According to an article on CIO-today Neilson/NetRatings is going to base web rankings on time spent on site rather than page views or visits.
Of course this is stirring up a huge controversy because many site with tons of visits and page views are now low on the rankings list and other sites that are sticky, have moved up tremendously.
My opinion, the web is too broad of a space to simply say this is a better measurement over another measurement. Ratings should be judged on verticles and goals. As an ecommerce site, I am looking at both time and traffic, but the bottom line is return on investment. If I am an information site, maybe time on site is more important. An affiliate or ad site may not care about time as long as the person clicks to the external shopping site and converts. Should an ecommerce site like Global Golf have the same ranking criteria as Wikipedia? I don't think so.
Of course this is stirring up a huge controversy because many site with tons of visits and page views are now low on the rankings list and other sites that are sticky, have moved up tremendously.
My opinion, the web is too broad of a space to simply say this is a better measurement over another measurement. Ratings should be judged on verticles and goals. As an ecommerce site, I am looking at both time and traffic, but the bottom line is return on investment. If I am an information site, maybe time on site is more important. An affiliate or ad site may not care about time as long as the person clicks to the external shopping site and converts. Should an ecommerce site like Global Golf have the same ranking criteria as Wikipedia? I don't think so.
posted by Al Scillitani at 6:02 AM
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