2nd Tier Engines Revisited

I wrote a few months ago about 2nd tier engines http://payperclickadcenter.blogspot.com/2006/03/second-tier-engines-should-you-use.html

Using these engines more and more, I am seeing a pattern. It seems if you are in an industry that has problems getting listed in the more common engines, you may have a better chance of succeeding in the 2nd tiers. For example, the sites I had in the pharmacy and adult industry seem to be very profitable in the 2nd tiers. Also, bidding on a clients name for branding seemed to work well. High conversions for pennies.

Other industries that are very common to the larger engines did not appear to do that well. I still suggest trying them all, but keep in mind, if you select to auto-replenish of funds in the 2nd tiers it can suck your overall budget dry without very good results. Set the accounts up without using auto-replenish and test it. If you are not in one of the industries listed above, maybe start with a branding campaign and expand from there. Good luck.