Using Yahoo's Daily Budget Tool? Watch Out!!
When you start or make a change to your Yahoo "estimated daily budget," you may see a huge increase in your spend for the next day or two. Yahoo's budget feature is really a MONTHLY spend cap, not a daily spend cap.
When you add your daily spend, the Direct Traffic Center will run your ads almost wide open until it can figure out what the daily spend will be. If you put in $100 per day ($3000 per month), do not be suprised if you spend $500 in the first two days, then drop to almost nothing days 3 and 4. The Traffic Center is trying to figure what the average is. In most cases, it will eventually level out to the estimated daily spend. This increase and decrease of spend and traffic will most likely happen every time you make a budget change. If you change the budget again in the middle of the month, it may become even more volitale.
Try not to make too many changes. If you have to make a change, try to do it on the same day of every month (ie- on the 1st of every month).
When you add your daily spend, the Direct Traffic Center will run your ads almost wide open until it can figure out what the daily spend will be. If you put in $100 per day ($3000 per month), do not be suprised if you spend $500 in the first two days, then drop to almost nothing days 3 and 4. The Traffic Center is trying to figure what the average is. In most cases, it will eventually level out to the estimated daily spend. This increase and decrease of spend and traffic will most likely happen every time you make a budget change. If you change the budget again in the middle of the month, it may become even more volitale.
Try not to make too many changes. If you have to make a change, try to do it on the same day of every month (ie- on the 1st of every month).
posted by Al Scillitani at 1:08 PM
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