Second Tier Engines, Should You Use Them?

There are plenty of 2nd tier PPC engines to choose from. Ask.com, Miva (was findwhat), enhance, epilot, 7search, kanoodle, and more. Should you use these smaller engines?

I suggest testing your keywords on some of these smaller engines. Start with maybe a 15 to 20 keyword list. The advantage is lower cost traffic, a disadvantage may be no conversions. So add a few keywords with a very small portion of your total funds for a month as a test. Each engine attracts different types of clientele. I have seen these smaller engines work great for some and produce absolutely no results for others.

So go ahead and test them. If you do it right, you will not have much to lose and may have a lot to gain