Easy Search Engine Account Organization

Wondering how to organize your new account?

The easiest and most effective thing to do is to set up your account based on your website’s navigation. Let’s assume you sell sneakers and have a home page, with links to pages: mens, womens, kids, walking. Name your categories accordingly: “General” for your home page broad terms like discount sneakers, buy sneakers, cheap sneakers, etc… “mens” mens sneakers, buy mens sneakers, discount mens sneakers, and all the different models of mens sneakers. You can even break this up into smaller categories based on brands if you have many different brands. Repeat for womens and others.

I would also add a “sale” category for your overstocks and/or for Holidays that you can turn on and off based on your needs.

If you even want to go a step further, when you find your top performing terms (usually an account has 5 to 10 terms that generate about 80% of your revenue), you can move them to a new campaign so you can manage these terms even more effectively. Make sure you set the budget for this campaign higher so the terms are active in the engines as much as possible.