Correct Paid Search Landing Pages

Have your paid Search account all set up? You have all of your keywords going to your home page don't you?
If you are selling specific products, your keywords should go to that specific landing page. You sell cast iron mailboxes, your cast iron mailbox keyword should send customer directly to the cast iron mailbox page. The only time I have seen higher conversions going to a companies home page (and it is not consitent so feel free to test), is for informational lead generation sites. It appears customers want to find out more about you before they buy. They end up going to home page and researching other pages before filling out your forms.