Do Neilson Ratings Matter Anymore?

According to an article on CIO-today Neilson/NetRatings is going to base web rankings on time spent on site rather than page views or visits.

Of course this is stirring up a huge controversy because many site with tons of visits and page views are now low on the rankings list and other sites that are sticky, have moved up tremendously.

My opinion, the web is too broad of a space to simply say this is a better measurement over another measurement. Ratings should be judged on verticles and goals. As an ecommerce site, I am looking at both time and traffic, but the bottom line is return on investment. If I am an information site, maybe time on site is more important. An affiliate or ad site may not care about time as long as the person clicks to the external shopping site and converts. Should an ecommerce site like Global Golf have the same ranking criteria as Wikipedia? I don't think so.

More Blogs To Read

Here is a list of blogs/forums that have tons of Online Marketing information.

Search Engine Journal
Search Engine Watch
Garrett French

Looking For Even More Posts?

I hope you have been enjoying, and learning from, my posts. I have moved from posting articles on Marketing Pilgrim to TheSEMzone Internet Marketing Blog

Click on over and check it out. Many specialists in the industry are posting there.

In The News For Google Headache Story

Google Headache article by Al Scillitani on MarketingPilgrim.com

First Mr Scoble writes about it, next thing I know it is on Digg.com with 1000's of diggs. I think it hit over 4700 diggs and 170+ comments.

Not Posting Much Here

I have been posting articles and paid search information on Marketing Pilgrim. I will continue to post articles there and post important paid search links and seo/ppc articles and info not appropriate for the Marketing Pilgrim Blog on pay per click adcenter.

2nd Tier Engines Revisited

I wrote a few months ago about 2nd tier engines http://payperclickadcenter.blogspot.com/2006/03/second-tier-engines-should-you-use.html

Using these engines more and more, I am seeing a pattern. It seems if you are in an industry that has problems getting listed in the more common engines, you may have a better chance of succeeding in the 2nd tiers. For example, the sites I had in the pharmacy and adult industry seem to be very profitable in the 2nd tiers. Also, bidding on a clients name for branding seemed to work well. High conversions for pennies.

Other industries that are very common to the larger engines did not appear to do that well. I still suggest trying them all, but keep in mind, if you select to auto-replenish of funds in the 2nd tiers it can suck your overall budget dry without very good results. Set the accounts up without using auto-replenish and test it. If you are not in one of the industries listed above, maybe start with a branding campaign and expand from there. Good luck.

Ian Eisenberg Has Out Done Himself

I usually write about paid search. Every once in a while I write about something off topic. This time it is about Ian Eisenberg and his new project Blue Frog Mobile .

This site is fantastic. Ian has helped develop this company to sell top notch cell phone ringtones, games, graphics, and more. The games are amazing. Every type of game you can think of is available on your cell phone.

Ian Eisenberg is the President of Blue Frog Mobile. Ian’s years of experience helped increase the sites traffic, products, and services. Some of the games on his favorites list:

Tom Clancy’s Rainbow 6
Alien Aggression
Alien Xenocide
Felix The Devil
And Splinter Cell

The ring tones seem to go on forever. Thousands of songs and voices (like Mr. T) to choose from. It almost appears to be an unlimited number of choices.

Ian has also announced that it has been chosen by OnHollywood as one of the Top 100 Private Company award winners. The OnHollywood 100 is a power list of the top private digital media and entertainment companies. Blue Frog Mobile was handpicked by the OnHollywood editorial team based on a set of five criteria – innovation, market potential, customer adoption, media buzz and investor value creation.

Blue Frog Mobile provides mobile content and services directly to wireless consumers' mobile devices. By developing the most innovative and compelling mobile content products and services, Blue Frog Mobile reaches a wide audience of wireless subscribers. From ringtones, wallpapers, games and SMS chat services to participatory television, Blue Frog Mobile distributes its content and services through a series of branded offerings and a network of media partnerships.